The end of the pandemic (!!!) will impact on the demand for live-streaming, but how?

Before ‘the covid’ our marketplace was predominantly filmmakers. We received the occasional live-streaming request but usually they were to go on location, not stay at our studio. Suddenly, three weeks after the first lockdown ended, we started getting requests for studio shoots and it hasn’t stopped. We learnt fast.

So much so, that 18 months later we have all the parts required to complement the studios: cameras, sound recording, BlackMagic Atem, vMix, OBS, autocue, confidence monitors, talk back systems, plenty of experience and crew who know what they are doing. We’ve even used PTZ cameras (the DOP wasn’t very happy L).

We’ve provided the UK end of a global production where our presenter appeared apparently on the same set as the presenter in Florida – like the Oprah and Obama interview often referenced. Currently we provide a twice weekly eShopping livestream on behalf of a massive eCommerce enterprise. It’s like QVC but using influencers. One particularly successful influencer that came in makes his living from streaming himself playing games.

The benefits of livestreaming are well documented. The top ones in our opinion being:

  • Connecting with clients and stakeholders in a valuable way
  • Being able to conveniently involve contributors from across continents
  • Significant savings in time, travel and associated costs
  • Reduced Carbon Footprint – good for Albert considerations

Yet there is nothing quite so real and valuable as meeting in the flesh.

Welcome to the hybrid-event – a real-time event at our studios, with contributors in person and others at the end of a Zoom call or Teams meeting, plus a real studio audience for the presenters to respond to, and that energy being transmitted across the livestream to those watching from their isolated bubble on the other side of the world.

It is all very doable. Here are the ingredients:

  • A real facility with webcams set up so the online audience can see the event warming up, people milling about and getting ready.
  • A real audience – here is where you can get creative, invite an audience who is informed and can contribute to the event with their questions and comments. In downtime they can network. Run breakout sessions and make them available as separate streams.
  • Lots of Bandwidth with back up – guaranteed directly connected internet for the stream and separately wifi for everyone to surf like they normally do.
  • Cameras and Sound – this is business as normal for us. We include autocues, confidence monitors, IEM, connectors and cables and such like in this category.
  • Streaming Platform – Most people will be familiar with Teams, Zoom and others as the means to connect, watch and participate. However, there are platforms that are designed to recruit and manage viewer participation and provide engagement statistics, examples being Hopin, Spotme. The platform will be decided by the event type.
  • The Livestreaming tech is how you connect all the different elements of the livestream. This could include all the following
    • The Master of Ceremonies / your lead presenter(s)
    • Presenters at the studio
    • Presenters joining from afar via a Zoom call (or Teams, Skype and others)
    • Panel guests at the studio, others far away
    • The show caller being in another location
    • The audienceThere is a lot going on that must be managed in real time.
  • Recording for later transmission
  • Behind the scenes team – managing crew and clients, getting the parts lined up to be ready on time, calling the shots on the show – making it happen.
  • One the day (which may include the day before) will included these elements
    • Set up
    • Technical Tests
    • Rehearsal
    • The Show
    • Wrap-up and Pack down.

Behind these few words lies a lot of detail. A show like this will need planning, not so much from us, but from the client who will be co-ordinating a lot of people to be in one place at one time. We can put a show together in a few days, but the end-client will probably want a minimum 4-6 weeks.

Read more about Camberwell Studios Live Streaming services here.

February 2022

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